The concept of FLUÈRE
The concept of ‘flow’ is fundamental to FLUÈRE, that feeling of purpose, energy, ease of movement physically and mentally. Peak performance. We’ve been looking for ancient Roman texts for inspiration on which botanicals to use for our FLUÈRE expressions and in doing so derived the name FLUÈRE from the Latin to flow. A fitting name. The bottle itself is an expression of flowing, the ripples down the side reminiscent of a river.