Le Magasin launches The Dry Bar @ Bikini Berlin for Dry January 2026
Please join us for the launch of Le Magasin’s Dry Bar @ Bikini Berlin - a dedicated Dry January tasting pop-up celebrating creativity, wellness, and new experiences.
The Dry Bar is a first-of-its-kind non-alcoholic tasting experience, and will be open at Bikini Berlin from 06 - 28 January 2026.
The Dry Bar is one part tasting experience, one part insight - and is built for curious consumers to discover and shop progressive brands shaping the future of mindful drinking.
What to Expect
Our Mixology team, lead by Christian Gentemann, will be on hand to lead your tasting journey, including:
● A curated menu of 0.0% cocktails and commissioned signature drinks by Oatly
● A rotating line-up of non-alcoholic spirits, wines, and functional drinks
● Retail discovery: take-home bottles and brand-led products
● Regular giveaways and prizes
● A calendar of events including:
Oatly Friday Happy Hours
Wellness & longevity engagements
Saturday Mixology Sessions for customer education, tasting and discovery
Full calendar here: https://lemagasin.store/events
Location: Bikini Berlin, Budapester Str. 38–50, 10787 Berlin
Opening Hours: Tuesday - Friday 11 am - 8 pm, Saturdays 10 am - 8 pm
Pop-up Durations: 06.01.2026 - 28.01.2026
SAVE THE DATE — Official Launch Event & Opening Celebration
Link: https://luma.com/3lsuuvj6?locale=en-GB
Participating Brands:
Amaro Mondino
Franz von Fein
HNT (House of Natural Taste)
Lavabelle
NoMuss
Oyl
Shroom4You
Sober Spirits
Undone
Van Nahmen
Verment Kombucha
Weingut Kuntz
Yuko Ono Stockholm
Zéro de Cologne
Zeronimo
Corporate Partners:
ABOUT THE DRY BAR
The Dry Bar is Le Magasin’s dedicated non-alcoholic engagement counter: one part education, one part tasting experience, one part retail. It is built as a turnkey platform for brands to reach new consumers through discovery, sampling, and conversion—centered on taste, culture, and community.
ABOUT LE MAGASIN — THE CO-RETAIL EXPERIENCE
Le Magasin helps DTC lifestyle brands launch into physical retail with full control of sales and real-time data. To date, we have worked with 250+ brands, high profile location rentals such as Harry Styles, plus a range of gracious corporate partners and amazing customers.
Press contact: Dmytro Sochnyev
info@lemagasin.store
+49.157.8222.5891