Le Magasin launches The Dry Bar @ Bikini Berlin for Dry January 2026

ABOUT THE DRY BAR

The Dry Bar is Le Magasin’s dedicated non-alcoholic engagement counter: one part education, one part tasting experience, one part retail. It is built as a turnkey platform for brands to reach new consumers through discovery, sampling, and conversion—centered on taste, culture, and community.

ABOUT LE MAGASIN — THE CO-RETAIL EXPERIENCE

Le Magasin helps DTC lifestyle brands launch into physical retail with full control of sales and real-time data. To date, we have worked with 250+ brands, high profile location rentals such as Harry Styles, plus a range of gracious corporate partners and amazing customers.