Our Brands

Le Magasin Dry Bar

At Le Magasin, we introduce new customers to non-alcoholic drinks in a personal and engaging way. Our Dry Bar, an innovative feature at one of the world's most prestigious department stores, offers a unique experience. Here, customers interact with bartenders who explain the benefits of conscious drinking and the unique qualities of each brand while crafting non-alcoholic cocktails. Customers then have the opportunity to taste these drinks, discovering that non-alcoholic cocktails can be delicious and enjoyable. The store's inviting atmosphere, with hangout spots and assorted product displays, enhances this experience.



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Spring into Summer Edition: Aperitivo Fridays and Mixology Saturdays

During our Spring into Summer edition, we designated Friday and Saturday afternoons for customers to visit our Dry Bar, taking advantage of peak foot traffic. These days were dubbed Aperitivo Fridays and Mixology Saturdays and were heavily advertised throughout the store. These events, held in conjunction with other customer-attracting activities, encouraged participation in the Dry Bar experience.

Unique Cocktails and Brand Partnerships

At the Dry Bar, our bartenders create unique cocktails and innovative twists on popular drinks using products from various brands. We feature several types of brands, both for tastings and sales, with partners helping to make the Dry Bar a reality. At Le Magasin Stockholm, customers can explore new ways to enjoy cocktails, featuring brands like:

  • Bjork Soda: A sparkling wine alternative made from birch sap, offering healthy benefits.
  • Chavin: Non-alcoholic wines that deliver amazing taste without the consequences.
  • Fluère: Eye-catching design and great non-alcoholic drinks that intrigue customers.
  • Giffard: With its stylish bottles and floral non alcoholic drinks. 
  • Gordon’s Gin: Classic cocktails with a non-alcoholic twist.
  • Havredal: Wonderful milk alternatives
  • Kollone Null: Award-winning non-alcoholic wine collection.
  • Los Angeles Cold Press: Drinks with adaptogens, beneficial alone or in cocktails.
  • Noughty: The world's first premium non-alcoholic wine portfolio.
  • Oddbird: Non-alcoholic wines promoting the importance of conscious drinking.
  • Rebeet: Nutrient-rich beet juices, offering healthy and tasty alternatives.
  • Yuko Ono: High-standard green teas and matchas, presented by Sweden's only certified Japanese tea advisor.

Here are some of the crowd-favorite cocktails you can enjoy at our Dry Bar.

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