Le Magasin Dry Bar
At Le Magasin, we introduce new customers to non-alcoholic drinks in a personal and engaging way. Our Dry Bar, an innovative feature at one of the world's most prestigious department stores, offers a unique experience. Here, customers interact with bartenders who explain the benefits of conscious drinking and the unique qualities of each brand while crafting non-alcoholic cocktails. Customers then have the opportunity to taste these drinks, discovering that non-alcoholic cocktails can be delicious and enjoyable. The store's inviting atmosphere, with hangout spots and assorted product displays, enhances this experience.