Le Magasin Dry Bar
At Le Magasin, we introduce new customers to non-alcoholic drinks in a personal and engaging way. Our Dry Bar, an innovative feature at one of the world's most prestigious department stores, offers a unique experience. Here, customers interact with bartenders who explain the benefits of conscious drinking and the unique qualities of each brand while crafting non-alcoholic cocktails. Customers then have the opportunity to taste these drinks, discovering that non-alcoholic cocktails can be delicious and enjoyable. The store's inviting atmosphere, with hangout spots and assorted product displays, enhances this experience.
Spring into Summer Edition: Aperitivo Fridays and Mixology Saturdays
During our Spring into Summer edition, we designated Friday and Saturday afternoons for customers to visit our Dry Bar, taking advantage of peak foot traffic. These days were dubbed Aperitivo Fridays and Mixology Saturdays and were heavily advertised throughout the store. These events, held in conjunction with other customer-attracting activities, encouraged participation in the Dry Bar experience.
Unique Cocktails and Brand Partnerships
At the Dry Bar, our bartenders create unique cocktails and innovative twists on popular drinks using products from various brands. We feature several types of brands, both for tastings and sales, with partners helping to make the Dry Bar a reality. At Le Magasin Stockholm, customers can explore new ways to enjoy cocktails, featuring brands like:
- Bjork Soda: A sparkling wine alternative made from birch sap, offering healthy benefits.
- Chavin: Non-alcoholic wines that deliver amazing taste without the consequences.
- Fluère: Eye-catching design and great non-alcoholic drinks that intrigue customers.
- Giffard: With its stylish bottles and floral non alcoholic drinks.
- Gordon’s Gin: Classic cocktails with a non-alcoholic twist.
- Havredal: Wonderful milk alternatives
- Kollone Null: Award-winning non-alcoholic wine collection.
- Los Angeles Cold Press: Drinks with adaptogens, beneficial alone or in cocktails.
- Noughty: The world's first premium non-alcoholic wine portfolio.
- Oddbird: Non-alcoholic wines promoting the importance of conscious drinking.
- Rebeet: Nutrient-rich beet juices, offering healthy and tasty alternatives.
- Yuko Ono: High-standard green teas and matchas, presented by Sweden's only certified Japanese tea advisor.
Here are some of the crowd-favorite cocktails you can enjoy at our Dry Bar.
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Fluère Daiquiri 60 ml Fluère Spiced Cane 20 ml Lime juice 10 ml sugar syrup (replace sugar syrup with 15 ml Bols liqueur to get a flavored daiquiri e.g strawberry/raspberry/mango etc) |
Rebeet Remix 40ml Giffard Grapefruit Non-Alc 20ml Lemon Juice 10ml Simple Syrup Shake with handful of mint leaves and top with Rebeet |
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Fluère Paloma 50 ml Fluère Smoked Agave 15 ml Lime Juice Topped with Grapefruit Soda Garnish with a Grapefruit zest. |
The Hugo 4cl Non alc Elderflower Giffard 2cl Lemon Juice 2cl Simple Syrup Kolone Null Sparkling Riesling |
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Southside 50ml Fluère Botanical 20ml Lemon Juice 20ml Simple Syrup Handful of mint leaves |
Clover Club 5cl Non- Alc Spirit Fluère Raspberry Blend 2cl Lemon Juice 2cl simple syrup |
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Giffard’s Ginger Shaken 40ml Giffard Ginger Non-alc 30ml Lemon Juice 10ml Simple Syrup Fill up with Ginger beer |
Negroni Sbagliatto 3 Fluère Gin 2 Fluère Bitter 1 Giffard Bitter Noughty / Oddbird Blanc de Blanc |
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Fluère Espresso Martini 50 ml Fluère Spiced Cane 40 ml espresso 15 ml vanilla syrup |
Tommy’s Margarita 5cl Fluère Mezcal 2cl Lime juice 2cl Giffard Agave Syrup |
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The Immortal L.A. 60ml LA Cold Press Adaptogens The Immortal 30 ml Havredals oat milk 10ml Giffard Vanilla Syrup |
Le Magasini 2cl Giffard Grapefruit Top with Oddbird Rosé and stir |
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Bjork’s Soda Summer 5cl Fluère Spiced Cane Dark Roast 2cl Lemon juice 2cl Simple Syrup Handful of mint leaves Shake and top with Björksoda |
Matcha martini 6cl Matcha tea 2cl Lemon Juice 1cl Simple syrup Handful of mint leaves |
Corporate Partners and Innovative Experiences
Our corporate partners also played a crucial role in making the Dry Bar a success. Samsung and Onemotion provided visual enhancements with Samsung TVs displaying brand videos and event-specific content, and a Bespoke Samsung fridge for drink storage. Giffard with its unique bottle design and its floral liqueurs surprise customers and introduce them to this non-alcoholic journey. Diageo as a well established brand shows customers alternatives to their well known drinks. Havredals supplied vegan milk for coffee, made by Sjöstrand coffee machines. Jonas Ihreborn provided stylish bar chairs, enhancing the bar’s aesthetic and functionality. Customers could interact with these products in a practical and enjoyable way.
Engaging Events and Increased Foot Traffic
During the Spring into Summer edition, our brands hosted events at Le Magasin and near the Dry Bar, drawing significant customer interest. Notable events included:
- Yuko Ono Tea Tastings: Presented various teas and matchas, educating customers on benefits and brewing techniques, leading to increased sales and brand awareness.
- Noughty Wine Tastings: Expert David Lagnetoft showcased different wine variants, educating and engaging customers.
- Onemotion/Ubiq Networking Event: Brought over 50 retail scene experts, providing exposure to brands displayed at Le Magasin to Sweden’s retail store owners and experts.
- Our New Routine: Hosted events next to bartenders, combining brand learning with the Dry Bar experience.
- Miniware Family Day: Activities for kids while parents enjoyed alcohol-free cocktails.
Barbuttler professionals at our Dry Bar
With a long experience in the industry, they strive to offer expertise and world-class service to our guests. Their bar consultancy service is the ideal solution for those planning weddings and other events. And as it proved in Le Magasins case they offered our customers unique experience and great cocktails.
Conclusion
Overall, the Dry Bar has been a major attraction, increasing foot traffic and introducing customers to other brands in the store. This symbiotic relationship between beverage brands and other products ensures that when one draws customers in, they are likely to explore and enjoy the others as well.