We have teamed up once again with the renowned Slovak shoe manufacturer Novesta to create a water-repellent and breathable handcrafted urban outdoor sneaker made from a water-repellent fabric that has for the first time succeeded in combining our cotton fiber expertise with a new, so-called paper fiber technology to achieve even higher abrasion resistance.
JECKYBENG hopes to gain further knowledge of alternative natural resources from the development, so that in the future it may even be able to develop yarns from waste paper. All cellulose products used are also FSC.
We are particularly proud of the fact that, together with Novesta, we have succeeded in sourcing all of the Nakur rubber from FSC-certified sources.
SUSTAINABLE SNEAKER WITH MICROPLASTIC-FREE SOLE
The sole of the MARATHON SNEAKER consists of 100% FSC-certified natural rubber and thus avoids unnecessary abrasion of microplastic particles. According to a study by the Fraunhofer Institute for Environment and Safety from 2018, the abrasion of shoe soles ranks 7th in the annual per capita emissions of microplastics - the abrasion of car tires remains the undisputed number one.
The success story of JECKYBENG x NOVESTA began two years ago with the URBAN OUTDOOR SNEAKER, went into the second round with the marathon and now into the third with JECKYBENG's MARATHON II - the name is based on the original marathon model from NOVESTA, the Specially designed for Czechoslovakia, Olympic Games Team was produced for the 1988 Games in Seoul and then developed into a bestseller. The current model is not intended for top-class sport, but for every urban outdoor explorer who feels at home in the city and on the grounds.
The sneaker, whose silhouette is strongly reminiscent of the style of the 80s, is produced in the historical NOVESTA factory in Partizánske - 110 km east of the Slovak capital Bratislava. The upper is made of grain wool - a traditional Portuguese fabric that is created when the wool is made into a thick fabric and then felted to create a weatherproof, hard-wearing surface. The NOVESTA characteristic natural rubber outsole is ideal for autumn and longer distances in somewhat tougher conditions, because the non-slip sole provides the necessary grip even on wet surfaces.
Soft lining and a padded EVA midsole also ensure a comfortable, cushioned feel. Classic, wax-coated cotton laces, a colored heel loop and the label on the tongue are the stylish details of the otherwise simple sneaker.
The shoe not only looks very good, it also corresponds to the environmentally friendly approach, natural footwear such as wool felt and JECKYBENG's characteristic water-repellent fabric made from organic paper yarn. The sole of the marathon consists of 100% FSC-certified natural rubber and thus avoids unnecessary abrasion of microplastic particles. According to a study by the Fraunhofer Institute for Environment and Safety from 2018, the abrasion of shoe soles ranks 7th in the annual per capita emissions of microplastics - the abrasion of car tires remains the undisputed number one.
NOVESTA is committed to manufacturing shoes in accordance with the highest environmental standards. That is why they use natural rubber and 100% cotton and linen. These materials allow them to make ecological shoes of the highest quality.
The natural rubber sole is mechanically pressed onto the shoe body. The shoe is then precisely handcrafted by experienced craftsmen. This ethnic and ecological process leads to tire marks around the outsole - the trademark of Novesta!